You’re Not Immune to Propaganda—You’re Just Confident You Are


Don't Be a Useful Idiot: How Critical Thinking Became the Most Dangerous Skill You're Not Using

Being right feels better than being smart. That's why they've got you exactly where they want you.

There's a story that keeps showing up in motivational posts and feel-good memes about ancient humans.

An archaeologist supposedly found a 15,000-year-old human femur that had been broken and healed. The fracture showed evidence of proper setting, time to mend, and care during recovery.

The point of the story? That healed bone represents the first sign of civilization. Because in the wild, if you break your leg, you die. Something eats you while you're vulnerable. You can't hunt. You can't run. You're done.

But if your leg breaks and heals, someone cared for you. Fed you. Protected you. Kept you alive through your weakest moment.

That's what civilization is supposed to be. That's what community means.

Humans taking care of humans.

Beautiful story. Inspiring message. Gets shared thousands of times.

Here's what doesn't get shared:

Whether any of that archaeological story is actually true or just another piece of manufactured emotional manipulation designed to make you feel something so you'll click, share, and confirm whatever bias you walked in with.

And that's the problem.

Not whether the story is real or fake.

The problem is you probably didn't even think to question it.

Neither did I when I first saw it.

And that's exactly what makes both of us vulnerable to being used.

You're Being Played. By Everyone. Including the People You Agree With.

Let me be clear about something right now:

This isn't about Left versus Right.

This isn't about Democrat versus Republican.

This isn't about religious versus secular or progressive versus conservative or any other binary tribal bullshit that keeps us fighting each other instead of thinking clearly.

This is about you being manipulated like a puppet, and you're so convinced you're not that you can't even see the strings.

Everyone with an agenda—and everyone has an agenda—knows exactly how to push your buttons.

They know what makes you angry.

They know what confirms what you already believe.

They know how to make you feel smart for agreeing with them and righteous for attacking the other side.

And they know you'll do all of this without ever stopping to ask: "Wait, is this actually true? Or am I being played?"

Politicians know it.

Corporations know it.

Media outlets know it.

Social media algorithms definitely know it.

And your favorite influencer, podcaster, or talking head? They know it too.

They're not trying to inform you.

They're using you.

And the easiest person to use is someone who thinks they're immune to manipulation because they're "awake" or "informed" or "on the right side."

There's a marketing book by Blair Warren, The One Sentence Persuasion Course that blatantly puts it out there:

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
(emphasis on anything is my own but we're seeing it every day.)

"...throw rocks at their enemies" or as the case may be, shoot and kill.

The Roman Senate Would Eat You Alive

Rhetoric—the art of persuasion—has been weaponized for as long as humans have gathered in groups.

The Romans perfected it.

If you walked into the Roman Senate, you'd better know how to move a room.

  • You needed to know how to appeal to emotion
  • You needed to know how to frame your opponent's position as weakness or treason
  • You needed to know how to make your case sound like common sense even if it was complete garbage

Because if you couldn't argue effectively, you lost.

Not just the argument.

  • Power
  • Resources
  • Influence
  • And in some cases, your life

Rhetoric wasn't about truth. It was about winning.

And guess what?

That hasn't changed.

Every speech. Every headline. Every social media post. Every commercial. Every sermon. Every podcast rant.

It's all rhetoric.

Designed to move you toward someone else's agenda.

The only question is: are you aware of it or not?

"If It Bleeds, It Leads" Is Older Than Newspapers

We've been manipulating each other with fear and outrage since we sat around fires in caves telling stories.

The guy who could tell the scariest story about the rival tribe got the most attention. The most followers. The most power.

Fear works. Anger works. Tribal identity works.

Nuance doesn't. Complexity doesn't. "I don't know" doesn't.

So media—whether it's cave paintings, Roman oratory, print newspapers, TV news, or TikTok—has always followed the same formula:

  • Trigger emotion
  • Confirm bias
  • Create urgency
  • Demand action

And it works because we're wired for it.

Our brains evolved to respond quickly to threats. To trust our tribe. To reject outsiders. To feel first and think later.

That's not a flaw. That's survival programming.

But here's the problem:

The threats that trigger your fear response aren't saber-toothed tigers anymore. They're headlines. Algorithms.

Manufactured outrage designed to keep you engaged, enraged, and clicking.

And the tribe you trust isn't your neighbors who'd pull you out of a burning building. It's people you've never met who happen to repeat the same talking points you already agree with.

Your biology is being hacked. Every single day.

And if you don't learn to recognize it, you're not a leader. You're a pawn.

Being Right Versus Being Educated

Here's how you know you're being manipulated:

When being right feels better than being accurate.

When defending your position matters more than discovering the truth.

When you feel pleasure watching someone from "the other side" get destroyed in a debate, even if the argument was dishonest.

When you share something because it confirms what you already believe, not because you verified it.

When you dismiss inconvenient facts because they come from a source you don't like.

That's not leadership. That's tribalism.

And tribalism is easy. It feels good. It makes you feel safe.

But it makes you a tool. Not a thinker.

The Bootstrap Myth and the Electric Bench

I used to think I had everything figured out.

When I was younger, I was all about personal responsibility. Pull yourself up by your bootstraps. No excuses. Nobody owes you anything.

And I went further than that.

I remember saying—out loud, to other people—that death row inmates didn't need an electric chair. They needed an electric bench. Just line them all up and flip the switch.

I said that. I believed that. I felt righteous about it.

Because I thought I'd figured it all out. I thought I was tough-minded. Realistic. Clear-eyed about how the world worked.

What I actually was? Ignorant. Arrogant. And totally convinced I was right.

Then one of my Hapkido buddies asked me a question.

Not aggressively. Not trying to embarrass me. Just a genuine question.

"Do you know the environment and situations that many of those on death row grew up in?"

And I didn't.

I hadn't thought about it. I hadn't looked into it. I hadn't compared their circumstances to mine.

So I did.

And what I found was that yeah, my life wasn't easy. I had struggles. I had challenges.

But compared to someone who grew up in extreme poverty, with parents in prison, in neighborhoods with no opportunities, surrounded by violence and trauma from birth?

My life was a cakewalk.

That doesn't mean personal responsibility doesn't matter. It does.

But it means the world is more complicated than the slogans I was repeating.

And the moment I was willing to consider that, I grew.

Not because I was weak or a sellout. Because I was willing to be educated instead of just being right.

"Common Sense" Is the Laziest Argument in the World

Whenever someone says, "It's just common sense," what they're really saying is:

"I don't want to defend my position with facts or reasoning.
I just want you to agree because it feels obvious to me."

But common sense isn't common. It's context-specific.

What's "obvious" on a construction site isn't obvious in a courtroom.

What's "obvious" in a dojo isn't obvious in a boardroom.

What's "obvious" in one culture isn't obvious in another.

Common sense is just the collection of biases and assumptions you absorbed from your environment and never questioned.

And when you defend your position with "It's just common sense," what you're really doing is refusing to think.

You're making yourself easy to manipulate.

Because the person who controls what you think is common sense controls you.

Pause Before You Respond. Or You're Just a Parrot.

If you want to lead, you need to lead yourself first.

And to lead yourself, you need to think for yourself.

That doesn't mean rejecting everything you hear. It means evaluating it.

It doesn't mean becoming a contrarian. It means becoming critical.

Here's how:

1. Pause Before You Repeat

When you read something that makes you angry or confirms what you already believe, stop.

Don't share it immediately. Don't argue about it immediately. Don't form your entire worldview around it immediately.

Ask:

  • Is this actually true?
  • Who benefits from me believing this?
  • Am I being manipulated emotionally?

If you can't answer those questions, you don't understand the issue well enough to have a strong opinion.

2. Read and Think From a Wide Variety of Sources

Your algorithm is feeding you confirmation bias.

On purpose.

You need to actively seek out perspectives that challenge you.

Not to agree with them. To understand them.

If you can't make your opponent's argument better than they can, you don't understand the issue.

(Note to Chuck: Habit 5 - "Seek first to understand, then be understood.")

You're just repeating talking points.

3. Notice When You're Being Manipulated By Your Baser Nature

Fear. Anger. Tribal identity. Righteousness.

When content triggers those emotions, you're being played.

That doesn't mean the issue isn't real. It means someone is using your emotional response to bypass your rational thinking.

Ask:

  • Am I feeling this strongly because the issue matters, or because I'm being manipulated?
  • Is this designed to make me think, or to make me react?

If it's the latter, you're being used.

4. Be More Invested in Being Educated Than Being Right

There's a saying:

"If you're not embarrassed by your strongly held beliefs from five years ago, you haven't grown."

That's harsh. But it's true.

I'm embarrassed by things I believed five years ago. Ten years ago. Twenty years ago.

Not because I was stupid. Because I was ignorant.

And the willingness to be embarrassed by past ignorance is the price of future wisdom.

If you're defending the same positions you held five years ago without ever reconsidering them, you're not strong. You're stuck.

5. Learn the Difference Between Thinking and Repeating

Thinking is uncomfortable. It requires effort. It requires honesty.

Repeating is easy. It requires nothing.

If your political, religious, or ideological beliefs align perfectly with your preferred media source, you're not thinking. You're repeating.

If you can predict exactly what your favorite commentator will say on any issue before they say it, you're not learning. You're being programmed.

If you've never changed your mind on a major issue, you're not principled. You're rigid.

6. Test Your Beliefs Against Reality, Not Against Your Tribe

The dojo teaches this better than anything.

You can believe you're a great fighter. You can talk about your techniques. You can watch videos and study theory.

But if you step on the mat and get dominated, reality just gave you feedback.

The question is: do you adjust, or do you make excuses?

Most people make excuses. They blame the rules. The referee. The other guy's style.

Because adjusting means admitting you were wrong. And that's uncomfortable.

But that's how you grow.

Apply that same principle to everything you believe.

When reality contradicts your belief, reality wins. Not your pride.

Divide and Conquer: The Oldest Play in the Book

Politicians, corporations, and authority figures have always known one thing:

Their power is fragile.

If we ever figured out how much we have in common, how much we're being screwed by the same systems, how much we could accomplish by working together, they'd lose everything.

So they keep us divided. Distracted. Demoralized.

They make us fight about pronouns while they write legislation that screws all of us.

They make us fight about flags while they raid the treasury.

They make us fight about cultural issues while they consolidate power.

And we fall for it. Every time.

Because it's easier to be angry at the people across the aisle than to do the hard work of critical thinking.

It's easier to blame the other tribe than to ask, "Who's benefiting from both of us fighting?"

The Challenge: Prove You're Not a Useful Idiot

Here's your challenge for the next 72 hours:

Pick one belief you hold strongly. One political, cultural, or ideological position that you're absolutely sure you're right about.

Now find the best argument against it. Not a straw man. Not a dumb version. The smartest, most articulate version of the opposing view.

Read it. Watch it. Engage with it honestly.

Then ask yourself:

  • Can I make that argument better than the person who believes it?
  • What would it take for me to change my mind on this issue?
  • Am I defending this position because it's true, or because I'm afraid of being wrong?

If you can't do this, you're not thinking critically. You're just rooting for your team.

And if you're just rooting for your team, you're not a leader. You're a follower.

The Price of Thinking for Yourself

Here's what happens when you start thinking critically:

You lose friends. Because people don't want their beliefs challenged.

You get attacked by both sides. Because you don't fit neatly into anyone's camp.

You feel uncomfortable. Because certainty is more comfortable than nuance.

You realize how little you actually know. Because the more you learn, the more you realize how complicated everything is.

But here's what you gain:

Clarity. Because you're not trapped in emotional manipulation.

Integrity. Because you're defending truth, not tribalism.

Respect. Because people who think for themselves earn respect from people worth respecting.

And most importantly: leadership. Because you can't lead anyone else if you can't lead yourself.

And you can't lead yourself if someone else is pulling your strings.

Final Thought: United We Stand, Divided We Fall

That ancient femur story—the one about community and care—might be true. Might not.

But the principle is true.

Humans survive and thrive through community. Through caring for each other. Through working together toward common goals.

And the people in power know that.

So they make sure we never do it.

They divide us by race, class, religion, politics, culture, geography, age, gender—anything that keeps us fighting each other instead of building together.

And they win. Every time.

Unless you refuse to play.

Unless you learn to think critically. To question narratives. To recognize manipulation. To pause before you react.

Unless you care more about being educated than being right.

Unless you're willing to be embarrassed by your past beliefs because you've grown beyond them.

Unless you become someone who can't be used.

Don't be a useful idiot.

Be a critical thinker.

Be a leader.


Reply with this: One belief you've changed your mind about in the last five years, and what made you reconsider it.


Charles Doublet

Helping young men to become warriors, leaders, and teachers. Showing them how to overcome fear, bullies, and life's challenges so they can live the life they were meant to live, for more, check out https://CharlesDoublet.com/

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