Success by Osmosis: Put Yourself Where Excellence Is Normal


The Environment Equation: Why Your Location Determines Your Destination (And How Ancient Wisdom Beats Modern Willpower)

“Environment is stronger than will.”

There’s a fundamental equation that most people get backwards:

Environment > Willpower

While we obsess over motivation, discipline, and mental toughness, we ignore the most powerful force shaping our daily choices, energy levels, and ultimate success.

Don’t surround yourself with idiots, laziness, and low ambition—because no amount of personal willpower can consistently overcome an environment that’s working against you.

Ancient civilizations understood this intuitively.

They built temples aligned with celestial movements, organized cities according to natural energy flows, and recognized that human potential flourishes or withers based on environmental design.

Modern people, with our sophisticated technological brains, seem to think we’re above such “primitive” considerations.

This arrogance is exactly why so many struggle despite having access to more resources and opportunities than any generation in history.

The Geographic Advantage: Why Finance Flows to London

There’s a reason why people who work in finance congregate in London and New York, stage actors migrate to Broadway, tech workers cluster in San Francisco and Seattle.

It’s not just about job opportunities—it’s about environmental immersion in excellence.

The Density Effect

When you’re surrounded by others pursuing similar high-level goals:

  • Casual conversations become masterclasses
  • Standards automatically elevate to match the group norm
  • Opportunities emerge through proximity and serendipitous encounters
  • Failure tolerance increases because risk-taking is normalized
  • Success models are visible and accessible daily

In Silicon Valley, a barista might be working on a startup. Your Uber driver could be a former finance executive (I literally had this happen to me). The person next to you at the gym might have just closed a Series A funding round.

This constant exposure to entrepreneurial thinking and high achievement rewires your brain’s baseline expectations.

The Osmosis Principle

Excellence is contagious, but so is mediocrity.

When you’re geographically positioned among people who consider your “impossible” goals to be Tuesday afternoon conversations, your own sense of what’s possible expands automatically.

Conversely, if you’re surrounded by people who think your ambitions are unrealistic, impractical, or “getting above yourself,” you’ll face constant environmental resistance that slowly erodes your momentum.

The Ancient Science of Environmental Design

Feng Shui: Wind and Water Wisdom

Feng Shui, literally meaning “wind and water,” represents over 6,000 years of environmental optimization.

This isn’t mystical nonsense—it’s practical recognition that physical spaces affect mental states, energy levels, and decision-making capacity.

The ancient Chinese understood that:

  • Flow patterns in space affect thought patterns in mind
  • Natural light exposure impacts circadian rhythms and cognitive function
  • Color and texture influence mood and motivation
  • Spatial organization affects mental clarity and focus
  • Symbolic elements shape subconscious programming

Whether you believe in the metaphysical aspects or not, wouldn’t you rather put the odds in your favor than against you?

Abu Simbel: Solar Alignment Engineering

I’ve stood in the inner chamber of Abu Simbel, where twice a year the rising sun penetrates the temple’s main shaft and illuminates the sacred statues deep inside.

Even though the entire temple was moved to accommodate the Aswan Dam, engineers preserved this celestial alignment—recognizing that the environmental design was integral to the temple’s purpose.

This wasn’t ancient entertainment.

It was environmental programming designed to reinforce divine authority, seasonal awareness, and cosmic connection.

The pharaohs understood that human psychology responds powerfully to environmental cues.

Stonehenge: Stellar Calibration System

Similarly, Stonehenge’s massive stones align with celestial movements, creating an environmental calendar that connected human activity with cosmic cycles.

These weren’t primitive peoples building random rock formations—they were sophisticated civilizations designing environmental systems to optimize human potential.

Modern Environmental Blindness

Despite having access to advanced psychology, neuroscience, and behavioral research, most modern people completely ignore environmental factors in their success equations.

We’ve become environmentally illiterate while becoming technologically sophisticated.

The Willpower Delusion

Modern culture promotes the myth that individual willpower can overcome any environmental obstacle.

This is not only false—it’s counterproductive.

Research consistently shows that willpower is a finite resource that depletes throughout the day.

When your environment constantly forces you to exert willpower against negative influences, you exhaust your mental energy fighting your surroundings instead of pursuing your goals.

The Energy Economics of Environment

Think of it this way: traveling uphill by foot versus coasting downstream on a river.

You make progress both ways, but one requires constant energy expenditure while the other harnesses natural forces to accelerate your journey.

Even as a warrior, you don’t need to fight every battle.

Save yourself for the ones that really matter.

That’s the difference between being a warrior and being a leader.

The Five Environmental Dimensions

1. Physical Environment: Space Shapes State

Your physical surroundings directly impact your mental and emotional states:

Optimal Physical Environment Elements:

  • Natural light exposure for circadian rhythm regulation
  • Clean, organized spaces that reduce cognitive load
  • Plants and natural elements for stress reduction
  • Proper ergonomics to prevent physical distraction
  • Temperature control for comfort and focus
  • Minimal visual clutter to reduce mental noise

Environmental Toxins to Eliminate:

  • Chronic clutter that creates subconscious stress
  • Poor lighting that strains eyes and depletes energy
  • Excessive noise that fragments attention
  • Uncomfortable furniture that causes physical distraction
  • Stale air that reduces cognitive function

2. Social Environment: People Program Potential

The people you spend time with are the strongest environmental factor affecting your success:

High-Value Social Environment:

  • Ambitious individuals who normalize big goals
  • Successful role models who demonstrate what’s possible
  • Growth-minded people who challenge you to improve
  • Supportive allies who encourage your development
  • Diverse perspectives that expand your thinking

Toxic Social Environment:

  • Chronic complainers who drain energy and optimism
  • Dream killers who dismiss your ambitions as unrealistic
  • Gossips and drama creators who waste time and mental energy
  • Comfort zone guardians who discourage risk-taking
  • Low-ambition individuals who normalize mediocrity

3. Information Environment: Input Determines Output

What you consume mentally shapes your thoughts, beliefs, and possibilities:

Enriching Information Diet:

  • Books by experts in your field and adjacent areas
  • Podcasts with high-achievers sharing strategies and insights
  • Educational content that builds skills and knowledge
  • Inspiring stories of people who’ve overcome similar challenges
  • Industry publications that keep you current and informed

Mental Junk Food:

  • Outrage-generating news that creates chronic stress
  • Social media comparison that breeds insecurity and envy
  • Gossip and celebrity drama that wastes mental bandwidth
  • Victim narrative content that reinforces helplessness
  • Mindless entertainment that provides no growth or value

4. Financial Environment: Money Flows and Friction

Your financial environment either supports or sabotages your goals:

Supportive Financial Environment:

  • Emergency fund that reduces stress and enables risk-taking
  • Automated savings that builds wealth without willpower
  • Investment accounts that grow money while you sleep
  • Multiple income streams that provide security and options
  • Clear financial goals that guide spending decisions

Financial Friction Factors:

  • Debt payments that consume income and create stress
  • Expensive lifestyle inflation that traps you in jobs you hate
  • Financial uncertainty that prevents strategic risk-taking
  • Poor financial systems that waste time and create confusion
  • Poverty mindset influences that limit possibility thinking

5. Digital Environment: Technology as Tool or Trap

Your digital environment can amplify your capabilities or fragment your attention:

Optimized Digital Environment:

  • Productivity tools that automate routine tasks
  • Learning platforms that accelerate skill development
  • Professional networks that connect you with opportunities
  • Communication systems that enhance collaboration
  • Information filters that deliver relevant, high-value content

Digital Environmental Toxins:

  • Social media addiction that fragments attention and creates comparison
  • Notification overload that interrupts deep work
  • Information overwhelm that creates analysis paralysis
  • Digital clutter that wastes time and creates frustration
  • Screen addiction that disrupts sleep and real-world relationships

The Environmental Audit: Where Are You Now?

Conduct an honest assessment of your current environmental reality:

Physical Space Assessment

  • Does your physical environment energize or drain you?
  • Are you fighting your space or being supported by it?
  • What changes would have the biggest impact on your daily energy?

Social Circle Evaluation

  • Do the people closest to you elevate your thinking or limit it?
  • Are your social interactions net positive or net negative for your goals?
  • Who in your circle models the success you want to achieve?

Information Diet Analysis

  • What percentage of your information consumption builds capability?
  • How much mental energy goes to outrage, gossip, and meaningless content?
  • Are you learning faster than your industry is changing?

Financial Environment Review

  • Does your financial situation support or constrain your ambitions?
  • Are you building wealth or just maintaining lifestyle?
  • What financial changes would unlock new possibilities?

Digital Ecosystem Check

  • Does technology enhance your capabilities or distract from them?
  • Are your digital tools aligned with your goals?
  • How much of your screen time builds value versus wastes time?

Environmental Engineering for Success

Once you understand your current environmental reality, you can begin strategic improvements:

The 20% Rule: Small Changes, Big Impact

You don’t need to completely overhaul your environment overnight.

Focus on the 20% of changes that will create 80% of the improvement.

High-Impact Environmental Upgrades:

  • Relocate to a city or area where your industry thrives
  • Join communities of people pursuing similar goals
  • Redesign your workspace for optimal focus and energy
  • Curate your information inputs to align with your goals
  • Automate financial systems to reduce friction and build wealth

The Geographic Solution

Sometimes the most powerful environmental change is simply changing your location:

Consider relocating if:

  • Your current area lacks opportunities in your field
  • The local culture doesn’t support your ambitions
  • You’re the most ambitious person in your social circle
  • Living costs consume too much income without providing value
  • You feel constantly fighting against cultural norms and expectations

Target locations where:

  • Your industry has strong representation and growth
  • Like-minded people congregate and collaborate
  • Cost of living aligns with earning potential
  • Cultural values support your goals and lifestyle
  • - Opportunities for growth and advancement exist

The Social Circle Upgrade

Strategically building relationships with people who elevate your thinking:

Networking strategies:

  • Join professional associations in your field
  • Attend conferences and workshops where industry leaders gather
  • Participate in mastermind groups of ambitious individuals
  • Volunteer for causes that attract successful, values-driven people
  • Take classes and courses where you’ll meet growth-minded individuals

Relationship curation:

  • Gradually reduce time with people who drain energy or limit thinking
  • Increase investment in relationships that inspire and challenge you
  • Seek mentors who’ve achieved what you want to accomplish
  • Find accountability partners who share similar goals and standards
  • Build a personal board of advisors across different areas of expertise

The Compound Effect of Environmental Alignment

When your environment consistently supports your goals rather than fighting them, extraordinary results become ordinary outcomes.

Energy Multiplication

Instead of expending willpower fighting environmental resistance, you can channel that energy toward growth and achievement.

This creates a compound effect where:

  • Daily progress accelerates because you’re working with natural forces
  • Motivation sustains because your environment constantly reinforces your goals
  • Opportunities multiply because you’re positioned where they naturally occur
  • Skills develop faster because you’re learning from people ahead of you
  • Standards elevate automatically because excellence becomes your new normal

The Momentum Effect

Environmental alignment creates positive momentum that becomes self-reinforcing:

  1. Better environment → Better decisions
  2. Better decisions → Better results
  3. Better results → Better opportunities
  4. Better opportunities → Better environment
  5. The cycle accelerates

Ancient Wisdom for Modern Warriors

The ancient civilizations that built Abu Simbel and Stonehenge understood something we’ve forgotten: human potential flourishes when environmental design supports human nature.

Whether Chinese geomancy is “scientifically accurate” misses the point.

The real question is:

"Wouldn’t you rather put the odds in your favor than against you?"

The Warrior-Leader Distinction

Even as a warrior, you don’t need to fight every battle.

Save yourself for the ones that really matter.

That’s the difference between being a warrior and being a leader.

Warriors fight through obstacles.

Leaders design environments where obstacles become stepping stones.

Your Environmental Action Plan

Start with these immediate steps:

Week 1: Assessment

  • Audit your current environment across all five dimensions
  • Identify the three biggest environmental drains on your energy
  • List the three most powerful environmental upgrades you could make

Week 2: Quick Wins

  • Reorganize your physical workspace for optimal function
  • Unsubscribe from information sources that waste time or create negativity
  • Schedule time with one person who inspires and challenges you

Week 3: Social Curation

  • Join one new community of people pursuing similar goals
  • Reduce time spent with energy-draining relationships
  • Reach out to someone you admire for advice or mentorship

Month 2: System Building

  • Automate financial systems to reduce friction and build wealth
  • Create information filters that deliver high-value content consistently
  • Establish routines that maintain your optimized environment

Month 3: Strategic Positioning

  • Research locations where your industry and ambitions would thrive
  • Build relationships with people in your target environments
  • Create a plan for geographic relocation if beneficial

The Choice: Current or Upstream

You have a choice: continue swimming against the current of an environment that fights your goals, or move upstream to where the current carries you toward your destination.

Environment > Willpower.

This isn’t a limitation—it’s a leverage point.

When you align your environment with your ambitions, success stops being a daily battle and becomes a natural consequence of intelligent design.

The ancient civilizations knew this secret. The most successful modern people know it too.

The question is: will you continue fighting your environment, or will you engineer it to fight for you?

Your environment is designing your future right now. The only question is whether you’re consciously participating in that design or unconsciously accepting whatever happens.

Choose consciously. Design deliberately. Environment wins.

Are you sicked and tired of being surrounded by losers, lemmings and Luddites?

Then join the Leader's Dojo, where you not only discover how badass you are but you're surrounded by other badass warriors and leaders who will help you to be even better.

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Charles Doublet

Helping young men to become warriors, leaders, and teachers. Showing them how to overcome fear, bullies, and life's challenges so they can live the life they were meant to live, for more, check out https://CharlesDoublet.com/

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