Stop “Networking.” Start Serving: The Science‑Backed Way to Win Allies Fast


The Introvert’s Secret Weapon: How to Supercharge Your Success Through the Science of Networks

I was watching my favorite scientist-turned-YouTuber, Derek Muller of Veritasium, explore the fascinating science behind “Six Degrees of Separation” when something clicked for me.

Here was hard scientific evidence for something I’d been experiencing firsthand for decades: your network isn’t just your net worth—it’s your life force.

As an introvert who spent my early years sitting in corners with books, this revelation was both humbling and empowering.

If someone like me—naturally inclined to avoid social situations—could harness the power of networks, then anyone could.

And if you’re naturally socially adept? The potential is exponentially greater.

But here’s what most people miss: networking isn’t about collecting business cards or making transactional connections.

It’s about making life easier, better, and happier—for yourself and everyone in your orbit.

The Science That Changes Everything

The research behind “Six Degrees of Separation” reveals something profound about human connection.

Stanley Milgram’s famous experiments in the 1960s showed that any two people on Earth are connected by an average of six intermediary relationships.

With today’s digital connectivity, that number has likely decreased.

This means you are literally 4-6 steps away from connecting with anyone in the world.

Think about the implications:

  • There’s someone, somewhere, who can help you with any challenge you’re facing.
  • Need advice on launching a business in Japan?
  • Looking for the world’s leading expert on a rare medical condition?
  • Want to connect with someone who’s successfully navigated the exact career transition you’re considering?

That person exists, and they’re closer than you think.

The only questions are: Are you willing to ask for help? And have you built the kind of relationships where people want to help you?

Networking on the Jobsite

My understanding of network power began on construction sites, where I learned that who you know often matters more than what you know or even how good your work is.

Initially, it was a hard pill to swallow but being a practical realist who's livelihood depended on keeping a job, I swallowed that pill.

I watched skilled tradesmen struggle to find steady work because they kept to themselves, while less technically proficient workers stayed busy because they had relationships with foremen, contractors, and other crew members who would recommend them for jobs.

But the most successful people understood something deeper: networking isn’t about what you can get—it’s about what you can give.

The electricians who became project managers were the ones who knew reliable plumbers, trustworthy carpenters, and efficient concrete crews.

They became valuable not just for their technical skills, but for their ability to connect the right people at the right time.

They understood that your network is your net worth, but only if you’re contributing to everyone else’s net worth too.

Why I Network With Martial Artists from the Dojo

Martial art gyms provide another perfect laboratory for understanding network dynamics.

The most successful students—those who progress fastest and enjoy the journey most—aren’t necessarily the most naturally talented.

They’re the ones who build genuine relationships with training partners across all skill levels.

These students understand that every person on the mat has something to teach and something to learn.

They help newer students with techniques, seek advice from advanced practitioners, and create connections between people who can help each other improve.

The result? They’re surrounded by people who want to see them succeed.

  • When they need a training partner for competition prep, multiple people volunteer.
  • When they’re struggling with a particular technique, several training partners offer different perspectives.
  • When they need advice about injuries, career decisions, or life challenges, they have a network of people who genuinely care about their well-being.

And this is exactly the reason why I go to the dojo first, seeking out individuals in almost any professional field who I can help and who can help me.

The Michael Port Protocol

Twenty years ago, during a year-long coaching certification program under Michael Port, I learned a simple but powerful framework that transformed how I approach relationships.

Port taught a method for adding value to your network by reaching out to just four people every day, demonstrating what you know, who you know, and how much you care.

Here’s the daily protocol:

Person #1: Share What You Know Send a personalized message to someone in your network, sharing a piece of information—an article, newsletter, podcast, book recommendation, or insight—that you think would help them with a challenge they’re facing or a goal they’re pursuing.

Persons #2 & 3: Share Who You Know Connect two people with a short three-way introduction via message, phone call, or email. Explain to both parties why you think they should meet, focusing on mutual interests or ways they could help each other.

Person #4: Share How Much You Care Reach out to someone to express genuine appreciation. Tell them specifically how they’ve made your life better, what you value about them, or how grateful you are to have them in your network.

This isn’t a chore to check off—it’s an exercise in gratitude and abundance, sharing that abundance with others.

The Introvert’s Advantage

As an introvert, I initially thought networking would be my weakness.

Cocktail parties and large social gatherings drain my energy.

Small talk feels awkward and superficial. The thought of “working a room” makes me want to hide in a bathroom stall.

But I discovered that introverts actually have significant advantages in building meaningful networks:

Depth Over Breadth Introverts naturally prefer deeper, more meaningful conversations. This leads to stronger, more authentic relationships that provide more value over time than surface-level connections.

Quality Listening Introverts tend to be better listeners, which means they actually hear what people need and can provide more targeted help and connections.

Thoughtful Communication Introverts often prefer written communication, which allows for more thoughtful, personalized messages that stand out in a world of rapid-fire texts and generic emails.

Genuine Interest Because introverts are more selective about their relationships, when they do invest in someone, it feels more genuine and meaningful.

One-on-One Connections Introverts excel at one-on-one conversations, which are often more productive for building real relationships than group settings.

The Strong Ties vs. Weak Ties Revolution

Sociologist Mark Granovetter’s research on “the strength of weak ties” revealed something counterintuitive: often, your most valuable opportunities come not from your closest friends (strong ties) but from acquaintances and distant connections (weak ties).

Strong ties—your family, close friends, and frequent colleagues—tend to have access to the same information and opportunities you do. You’re all in similar circles, exposed to similar resources.

Weak ties—former colleagues, friends of friends, people you meet occasionally—have access to completely different networks, information, and opportunities. They bridge different worlds.

The key is maintaining both strong and weak ties strategically.

Your strong ties provide emotional support, deep collaboration, and trust.

Your weak ties provide novel information, diverse perspectives, and access to new opportunities.

The Daily Practice Framework

Here’s how to implement the network approach systematically:

Week 1: Network Audit

  • List your current strong ties (people you interact with regularly)
  • List your weak ties (people you know but don’t interact with frequently)
  • Identify gaps in your network—areas where you could benefit from connections
  • Note people in your network who might benefit from knowing each other

Week 2: The Daily Four Launch

  • Implement the Michael Port protocol: 4 people per day
  • Start with easy wins—share articles with people who would genuinely benefit (maybe sharing this one 😉)
  • Make obvious connections between people with clear mutual interests
  • Express authentic appreciation to people who have helped you

Week 3: System Refinement

  • Track responses and engagement to see what resonates
  • Adjust your approach based on feedback
  • Look for patterns in what types of connections and information provide the most value
  • Develop a simple system for remembering people’s interests and needs

Week 4: Compound Effect Observation

  • Notice how people begin reciprocating with valuable information and connections
  • Pay attention to how your reputation as a connector grows
  • Observe how your own problems become easier to solve with expanded network resources
  • Document specific examples of network value creation

The Abundance Mindset Multiplier

The most crucial element of effective networking is mindset.

This only works if you operate from abundance rather than scarcity.

Scarcity networking asks: “What can I get from this person?” It’s transactional, short-term, and ultimately self-defeating. People sense this agenda and resist it.

Abundance networking asks: “How can I help this person succeed?” It’s relationship-based, long-term, and creates compound returns. People are drawn to this approach and want to reciprocate.

The paradox: when you stop trying to get value from your network and start giving value to your network, you receive exponentially more value in return.

The Global Connection Reality

Remember: you are 4-6 steps away from anyone on Earth.

That means within your extended network—and the extended networks of people who trust and value you—lies access to virtually any expertise, opportunity, or resource you could need.

The challenge isn’t that the connections don’t exist.

The challenge is that most people don’t cultivate the relationships that make those connections accessible.

When you consistently add value to your network, you build social capital.

People remember how you’ve helped them.

  • They recommend you to others.
  • They look for opportunities to reciprocate.
  • They think of you when opportunities arise.

You become known as someone who makes things happen—for yourself and for others.

The Ripple Effect of Connection

When you make networking about service rather than self-interest, something beautiful happens: you make the world a better place while simultaneously improving your own life.

Every valuable introduction you make creates value for two other people.

Every piece of helpful information you share solves a problem for someone in your network.

Every expression of genuine appreciation brightens someone’s day and strengthens your relationship.

These acts of service compound over time, creating a network of people who are genuinely invested in your success.

The Bottom Line

Whether you’re an introvert like me or naturally socially adept, the science is clear: your network is one of your most powerful assets for creating success and fulfillment.

But networking isn’t about collecting contacts—it’s about cultivating relationships.

It’s not about what you can get—it’s about what you can give. It’s not about transactions—it’s about transformations.

The Michael Port protocol gives you a simple, systematic way to build these relationships: four people per day, sharing what you know, who you know, and how much you care.

Start today.

Reach out to four people.

  • Share something valuable.
  • Make a connection.
  • Express appreciation.

Do it again the next day.

And the next.

Within weeks, you’ll begin to see the compound effect. Within months, your network will become a powerful force for good in your life and the lives of others.

Remember: somewhere out there is someone who can help you with any challenge you’re facing. And somewhere out there is someone you can help with a challenge they’re facing.

Your network is the bridge between these realities.

Build that bridge. One relationship at a time. One act of service at a time. One connection at a time.

The world will be better for it. And so will you.


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Charles Doublet

Helping young men to become warriors, leaders, and teachers. Showing them how to overcome fear, bullies, and life's challenges so they can live the life they were meant to live, for more, check out https://CharlesDoublet.com/

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